International Day of the Girl is held every year on 11 October. Each year UNICEF launches a campaign with girls to amplify their voices and stand up for their rights.
On this year’s International Day of the Girl, ISF is joining NIKE and their Made To Play campaign to highlight the importance of sport and physical activity for girls, and the challenges and barriers girls around the World are facing every day. You can learn more about the campaign at nike.com/madetoplay.
ISF shares the same values as NIKE and Made To Play campaign: girls who move lead healthier, happier and more successful lives.
For ISF, those values served as a foundation on which the ISF She Runs event was build. Sport is a soft and dynamic tool that allows girls and young women to discover themselves and their talents.
International Day of the Girl is a great opportunity to draw attention to the issue of gender equality and lack of access to education and physical activity for girls, and emphasize the important role sport and physical education play in developing healthy habits and life skills.
In 2019, ISF organised the She Runs, Active Girls Lead project in Paris, 12-15 March 2019, a four-day event for young women, funded by the European Commission and its Erasmus+ Sport programme. She Runs Active Girls’ Lead project brought 500 girls from 33 countries and 2500 local girls together to participate in sports, educational, cultural and entrepreneurial activities, under the umbrella of the International Women’s Day.
- The race and village
- The talk
- The design sprint
- The cultural scavenger hunt
- Post event conference “Active Girls Lead”
The event was followed by a post event conference Active Girls Lead which took place in Brussels on the 27 September 2019. The conference was entitled “Toward improving young women's health and leadership through sport and education” and presented the last stage of the Erasmus+Sport funded project She Runs Active Girls Lead.
NIKE was represented in the Active Girls Lead conference by two guest speakers: Mr Dan Burrows, Senior Director, Social and Community Impact, EMEA at Nike, and Ms Marion Ayral, PE teacher / NIKE coach.