On the morning of 19 April 2021, the ceremony for the signing of contracts with the sponsors of the 18th ISF Gymnasiade Jinjiang 2020 was held in the South Landing Hall of Jinjiang International Convention & Exhibition Centre. Jinjiang city leaders including Zhang Wenxian, Lin Renda, Xu Hongcheng, Li Zili, Pan Ziliang and Huang Shaowei were in attendance.
Corporate sponsorship of ISF Jinjiang 2020 Gymnasiade is of 6 tiers, namely official partner, partners, subtitle sponsor, sponsor, exclusive supplier, and supplier/supporter. As of now, 12 companies have entered into sponsorship contracts with a total sponsorship of over 70 million yuan, covering multiple fields such as sports apparel, business suits, aviation, insurance, food, water purification equipment, medical supplies, integrated logistics, etc. Among them, 361 Degrees (China) Co.,Ltd. has become the Official Partner of sports apparel for ISF Jinjiang 2020 Gymnasiade while Quanzhou Jinjiang International Airport Co.,Ltd, PICC Property and Casualty Company Limited and Hangzhou Jeffries Technology Co.,Ltd. have become Subtitle Sponsors.
In a bid to expand the influence of the event brand and to attract more sponsorship, the Finance and Marketing Department of the LOC has been making sustained efforts since the beginning of the year by organising investment attraction activities at major economic and trade events such as the Quanzhou Economic Annual Meeting, China (Jinjiang) Footwear (Int’l) Exposition, China (Jinjiang) International Decoration & Building Materials Expo as well as carrying out further promotion both online and offline by fully leveraging communication platforms of local mainstream media such as Quanzhou TV, Quanzhou Evening News and Jinjiang TV as well as new media. All these efforts have been conducive to helping companies gain a better understanding of the event’s investment policies and resources. At present, sponsorship solicitation of all tiers is being accelerated as planned.
During the ceremony, the General Office of the Executive Committee of the 18th ISF Gymnasiade Jinjiang 2020 signed sponsorship agreements with 10 companies, including 361 Degrees (China) Co., Ltd., Fujian Seven Brand Fashion & Technology Co., Ltd., Quanzhou Jinjiang International Airport Co., Ltd., Fujian Branch of PICC Property and Casualty Company Limited, Hangzhou Jeffries Technology Co., Ltd., Fujian Hengan Group, Fujian Panpan Foods Co., Ltd., Fujian K&H Health Technology Co., Ltd., Fujian Jiebang Supply Chain Management Group Co., Ltd., and Bama Tea Co., Ltd. In addition, sponsor plaques were also presented during the ceremony in batches.
361 Degrees (China) Co., Ltd., a well-known company in the sports goods industry, has now been finalised as the Official Partner of sports apparel for the 18th ISF Gymnasiade Jinjiang 2020
As the first domestic sport brand to have sponsored the Olympic Games and four consecutive Asian Games, 361 Degrees will integrate its knowledge and resources, drawing upon previous experiences of sponsoring major international sports events and will spare no effort in supporting the 18th ISF Gymnasiade Jinjiang 2020 with passion and spirit whilst striving for excellence. 361 Degrees will provide more than 120,000 pieces of sportswear and accessories that will be both professional and practical for personnel involved, including officials, technical officials, staff, referees, torchbearers, event volunteers, city volunteers, press, medical workers, and protocol personnel.
Fujian Seven Brand Fashion & Technology Co., Ltd., Quanzhou Jinjiang International Airport and Fujian Branch of PICC Property and Casualty Company Limited announced as a sponsor of the 18th ISF Gymnasiade Jinjiang 2020 and specifically, the subtitle sponsor for both Basketball and Aerobic Gymnastics.
Hangzhou Jeffries Technology Co.,Ltd. were announced as the Subtitle Sponsor for Diving with Fujian Hengan Group and Fujian Panpan Foods Co., Ltd. also announced as sponsors of the 18th ISF Gymnasiade Jinjiang 2020
Fujian K&H Health Technolgoy Co.,Ltd., Fujian Jiebang Supply Chain Management Group Co., Ltd., and Bama Tea Co.,Ltd. announced as a sponsor of the 18th ISF Gymnasiade Jinjiang 2020, as the exclusive supplier of comprehensive logistics and the supplier of tea