ZHONGQIAO SPORTS AND ISF ANNOUNCE STRATEGIC PARTNERSHIP TO ADVANCE GLOBAL SCHOOL SPORT
June 16, Lausanne, Switzerland – The International School Sport Federation (ISF) is pleased to announce a new strategic partnership with Zhongqiao Sports, marking a meaningful step forward in supporting the global development of school sport. As the official apparel sponsor of ISF, Zhongqiao Sports—through its flagship brand Qiaodan —brings deep expertise in sports technology and product innovation to empower student-athletes around the world.
Since 2008, Zhongqiao Sports has demonstrated a long-standing commitment to the development of youth sports. Its substantial investments in major sporting events, including the World University Games, reflect a broader mission: to inspire the aspirations of young athletes and promote the ongoing growth of the sports industry. The partnership with ISF reaffirms that mission and signals a strengthened commitment to school sport at all levels.
As a technology-driven professional sports brand, Zhongqiao Sports has long focused on advancing sports science and holds a number of independently developed patents. Its deep investment in innovation enables the company to provide high-performance products that support athletic excellence, based on the principle of “technology empowers every step.”
Upholding the corporate mission of “taking from society and giving back to society,” Zhongqiao Sports aims to provide quality equipment to middle school athletes around the world through event sponsorship and athlete support—helping them perform at their best and pursue their sporting dreams. While the sponsorship targets student groups, the impact is far-reaching. Zhongqiao Sports also hopes this partnership will give students from various countries and regions the opportunity to better understand China, experience Zhongqiao Sports, and appreciate the quality and strength of China’s manufacturing.
Zhongqiao Sports is fully committed to supporting all ISF events and initiatives, contributing to the advancement of global youth sport. With the motivation of sport and the support of Zhongqiao Sports, these young athletes are sure to shine even more brightly in the future.
About Zhongqiao Sports
ZHONGQIAO SPORTS was founded in 2000 and is primarily engaged in the design, development, manufacturing, marketing, and sales of athletic footwear, apparel, and accessories. Guided by the core values of consumer orientation, integrity, innovation, collaboration, and sharing, ZHONGQIAO SPORTS has grown into a leading brand in China’s sportswear and equipment industry.
Its products are sold through approximately 6,000 retail accounts across China, covering all 31 provinces, municipalities, and autonomous regions. The company operates multiple well-known brands, including QIAODAN SPORTS, QIAODAN SPORTS KIDS, and UMBRO. Its product range includes basketball, running, training, outdoor, lifestyle, and QIAODAN Zhizao categories.
Today, ZHONGQIAO SPORTS continues to serve millions of loyal consumers and steadily strengthens its brand reputation, market competitiveness, and global presence.
